The "People's Parade" and Celebration stands on 29 years of tradition.  The management and production team has changed for 2016 but the mission and goal remains the execute a successful 30th annual event.  Sponsorship goes towards underwriting the Parade and Celebration and the City of Dallas' William Blair Jr. Park.  The Parade and Celebration is a don't miss sponsorship opportunity.

If you are interested in becoming a sponsor of North Texas' largest African American event, please contactDeborah Cohen at 

Event Exposure

  • 200,000 parade attendees
  • Over 50,000 celebration attendees
  • Broadcast at a later date by ABC affiliate WFAA, Channel 8
  • Social media exposure
  • Customized packages created to meet your
    marketing objectives

Return of Investment

  • North Texas' largest single-day African American community event
  • Opportunity to create themed promotional campaigns to drive sales
  • PR & Print media exposure
  • On-site activation
  • Employee community engagement
  • Consumer outreach
  • Brand visibility
  • Charitable support